South Korean Offline Stores Are Preparing For Black Friday For Big Promotions.
It is reported that the department store under the Korean line is in full swing. Black Friday 。
China's Singles Day is a good opportunity for Korean businesses to sell overseas, but black Friday is a crisis for them, because American businesses have attracted the attention of consumers around the world. In order to compete for attention, Korean retailers have been promoting activities a week before black Friday in recent years, for example, last year, a promotion called K-Sale Day was launched. This year is no exception. Large department stores announced their entry into the war last week.
The department store AK Plaza will have a discount of seven to ten percent off from 17 this month to 4 next month, and some goods will be as low as ninety percent off. "We need to promote these activities to online consumers to let them know that offline businesses are also promoting sales." AK Plaza revealed.
Lotte Department Stores began selling off-season sales in 33 stores nationwide last Friday, about 210 overseas. brand Participation in goods such as coats, bags and shoes ranges from five to thirty percent off.
New world department store will have about 470 brands from 17 to 4 next month, with a minimum sales of seventy percent off, and 200 modern department stores. fashion The brand launched a five to ten percent off discount from last Friday.
However, in some department stores, the sub shops complained that they were burdened with heavy promotion activities: the Department Store asked the store to participate in the sales promotion, but there was no reduction in the Commission. Last year's K-Sale Day was also criticized because it was held just after the black Friday in Korea, which lasted 2 weeks from October 1st. Experts say that American retailers take inventory costs and buy products directly from subcontractors, while Korean retailers return unsold products to subcontractors, thereby increasing inventories.
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