Toyama - China'S Marketing Strategy Annual Pformation In The 2017 Fiscal Year

In December 25th,

In the 2017 fiscal year, China Marketing annual meeting was held in Xitang, one of the birthplaces of Wu Yue culture.

Alliance wisdom, high-end computer sewing machine pioneers and leaders, the strategic upgrading of the brand changes.

Next, follow the small world of clothing and shoe net to find out the details of China Marketing Annual Meeting in fiscal year 2017.

Today, the Toyama brand has been released for sixteen years.

In the past sixteen years, ups and downs and ups and downs have not changed Toyama's heart. In the past sixteen years, it has been brilliant and lost. Toyama has no honor or disgrace. In the past sixteen years, it is the acquaintance of our partners who keeps company with each other and helps each other to let Toyama embrace China.

The innovation and development and the great revitalization of the national industry remain firmly to this day.

Toyama -- the main venue of China Marketing Annual Meeting in 2017 fiscal year: Jiangnan Yanyu Hotel

Mr. Wu Liangjie, chairman of Toyama, addressed the annual meeting.

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In his speech, Mr. Wu Liangjie, the chairman of Toyama, said, "the gains and losses and gains in 2016 allowed Toyama to precipitate ideas and agglomerate wisdom. In 2017, the Toyama brand was about to return to the ID, reshape its original brand, continue to carry forward its unique and distinctive brand characteristics and usher in a watershed in its development history. I hope Toyama and partners will witness the strategic upgrading of Toyama brand."

Toyama brand strategy upgrade unveiled

Mr. Wu Liangjie announced the strategy of upgrading the brand in Toyama, bringing the representative of the Toyama alliance partners and the marketing director of the company to unveil the strategic upgrade.

According to the understanding of the world clothing shoe and hat net, the so-called brand strategy refers to a strategic choice for enterprises to create a good brand image of the market, enhance the visibility of products, expand the market with popularity, attract customers, expand market share, gain huge profits, and cultivate loyal brand consumers.

Brand strategy is the core of modern enterprise marketing.

From the function of brand strategy, a brand is not only a symbol of a product, but also a product of quality, performance and reliability.

It condenses the spiritual and cultural connotations of enterprise's scientific management, market reputation and pursuit of perfection, and determines and affects the market structure and service orientation of products.

Therefore, it is the basic function of brand strategy to give full play to the brand's market influence, give consumers confidence and give consumers material and spiritual enjoyment.

This strategic upgrading has been through more than half a year's deliberation, in-depth research and ideological precipitation, which will be the strategic direction of Toyama brand in the next period of time.

Toyama will follow the business road, enhance the wisdom, the pioneer industry has not seen, dare to take the lead in the world, return to the Toyama gene's ID, take a clear-cut stand in the mainstream of the industry, let Toyama brand more stable, more distinct features, more grounded, this will be the next stage of Toyama brand portrayal.

In the 2017 annual conference of Chinese marketing, Wu Liangjie pointed out that in order to achieve these brand strategy upgrading, the Toyama alliance needs to clear up the mind and join forces to cope with the brutal competition and go out of its own unique path, so that vision can lead Toyama to the future.

In 2016, under the guidance of the brand strategy of "high-end computer sewing machine pioneers and leaders" in Toyama, Toyama was recognized and chosen by more users. In 2017, the new strategy of Toyama will focus on new technologies and automation, bringing wider space for development.

More about Toyama's wonderful report, please pay attention to the world clothing shoes and hats net.