Flowers And Trees Deep: Inheriting The Poetic East, Focusing On Modern Costumes 2017 Shenzhen Trade Fair

Chinese light luxury brand flower and wood was founded in 2014, with the love of classical essence, the integration of classical essence into modern fashion for the purpose of doing modern aesthetics. Oriental dress Do Oriental fashion that integrates into life and wears out.

The brand is based on the traditional intangible cultural heritage of China. It strives to innovate and displays the intangible elements of Oriental cut paper-cut, tea horse ancient road, Dunhuang flying Apsaras and so on. Oriental Culture Integrating the elements of non heritage into modern fashion, using the design concept of combination of Chinese and western, Oriental dress is more suitable for everyday wear, so that more consumers are willing to try and accept Chinese style clothing and influence their friends, so that customers can spontaneously disseminate national costume culture.

　　 Brand Manifesto

Advocating quiet and calm philosophy of affairs

And respect for the original state of life, do not fight, do not rush, do not bother, do not dryness, do not drift with the tide, do not noisy noisy.

And clothing, advocating purity and nature, in the noble and elegant embodiment of the true nature of intelligence and beauty, Chinese not dazzling, expensive and not obvious; maintain the unity of dress and inner thoughts; always walk on the road of "loyal to yourself".

Shanghai Yanli dress was founded in 2011 by Zhou Zixiang, a local designer, and his wife Liu Yanli, who graduated from LaSalle International School of design. The team members of the company are gathered under the common mission and goal. Before and after the creation of three styles of brand, ultimately decided to want to build our own culture of clothing, is to tell. Consumer In fact, Chinese style has been able to enter modern life. When looking for inspiration with a group tour, a Zen temple in the ancient temple has a sense of naming the brand name, which is named after the name of flower and wood.

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