Mengniu And Alibaba Develop Strategic Cooperation In The Trend Of Digital Pformation.

In September 7th, Mengniu CEO Lu Minfang led the team.

Group visit, on the same day, Mengniu Dairy and Alibaba formally signed strategic cooperation agreement in Hangzhou, the two sides will sell online in the future.

We should deepen cooperation in various fields in terms of construction.

It is understood that in the afternoon of August 29th, Alibaba retail link signed a framework cooperation agreement with Mengniu Group. Mengniu Group will use the channels and technical advantages of Alibaba retail outlets to establish a data management system to enhance the market share of Mengniu online retail outlets.

At the same time, the two sides will further cooperate in the commodity warehouse allocation system to promote the expansion of the retail front warehouse.

This is the last week after the signing of the "retail pass" framework cooperation agreement, the two sides again hand in hand.

Lu Minfang said that the comprehensive cooperation with ALI is not only to expand sales channels, but also fully integrate new retail and big data marketing.

Through a series of in-depth cooperation, further attention and close to the purchase scenario and purchasing behavior of consumers are the embodiment of Mengniu's practice of "consumer centered" concept.

Shi Dongwei, executive director of Mengniu, said that the trend of information technology in dairy industry has already started, and Mengniu must catch up with the tide.

Relying on the good foundation of cooperation with Alibaba, Mengniu hopes to join hands with Alibaba to explore the win-win situation of new retailing under the effective combination of channel resources, brand advantage and retail platform. The two sides can have more in-depth cooperation in the research of big data, especially big data based new product hatching.

Jing Jie said that Tmall has become the world famous brand new product "cloud research and development center".

With massive data research, we can help enterprises achieve precise delivery, shorten the research cycle of new products, and so on.

With the intensification of global consumption escalation, the rapid development of Internet and the advent of the era of big data, there has been an unprecedented upheaval in consumer buying behavior and consumption scenarios.

As the most frequent consumer goods industry, the sales channel is the link between brand and consumers.

Mengniu looks forward to working with Alibaba to produce a huge kinetic energy of "one plus one is greater than two".

In the future, Mengniu will use Alibaba.

The channel has strong advantages in data empowerment and efficiency enhancement, further realizing channel sinking, expanding terminal network layout, and developing large scale data system to facilitate research and development of more consumer demand and more precise market launch, and continue to lead the trend in the digital pformation of China's dairy industry.

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