3D Animation Designers Enter The Fashion Field

Virtual digital is invading the real world from all sides.

This industry has been common.

In the recent years, the phenomenon of cyberpunk blowout into fashion has never been far away. In recent years, I believe you can see that it is not just a function.

The emergence of a new force, as well as cyberpunk parasitic virtual combination of real digital space, and ushered in the explosive growth of applications, if it is a little bit of a mystery, you should remember the Nike and ACRONYM Presto cooperation.

In fact, it doesn't matter what the shoes look like. The point is that for the release of the Presto, the two sides have jointly planned the PRESTO CORPORATION INFINITE HUMAN POTENTIAL, a story set up in the virtual reality digital space.

Plainly, it is a "clone" project that does not exist in the real world. There are hundreds of clones named ERL.SN 9.2018.

Not only is ACRONYM, but the virtual reality digital space is also composed of a large group of cyberpunk fans and units.

The CGI roles such as Lil Miquela, Bermuda and B Lawko should be virtual reality characters, IRL (in real life) life records of virtual characters.

Although it seems to be alive in the real world, you can see that this face will only appear in the digital space.

In the past two years, the Internet celebrity Miquela, which has accumulated 1 million 500 thousand fans, is just a pile of numbers that do not exist in reality. But from the photos of Miquela's social network, she may live more like a real world and live a more colorful life.

In addition to sharing daily fashion collocation, they also participate in brand activities, magazine covers and various forms of cooperation.

This kind of 2 is probably described as excellent: it is hard for people in reality to reflect on how they live like a donkey.

According to the world clothing and shoe net, last year, the trend of virtual digitalization was able to capture the top position of fashion Pyramid in one fell swoop. BALENCIAGA Lookbook, which has already opened its hands to embrace social networks, has released a group of "awkward" Lookbook, which is called the visual effect of Yoga.

In addition, BALMAIN has invited several CGI models to interpret their latest series. They are all skin color, nationality and profile. How do you want them to be whole? Do you need casting? No wonder the real models say they are going to lose their jobs soon.

In addition to the innovation of the traditional fashion industry by CGI technology, the fashion circle in recent years has gradually developed a new role, 3DAnimations Designer, although it is not an unprecedented career, but the animation designer's accession does have a impact on the various fashions of the production role.

3D animation designers enter the fashion field

Because of the geographical relationship, many people may not pay attention to it. Last year Nike London launched a project for TECH PACK COLLECTION, and invited the same 3D base animation in London.

Catty animated the costume series, including the display of clothing details and the display of movement patterns, which is much more vivid than traditional graphic works.

But Catty's software technology is self-taught (sounds like an easy feeling), in fact, she is a student of central Saint Martin, studying textile design, so the knowledge of textile fabrics makes her better use in animation display.

In addition to Nike, Catty also brought this 3D animation digital technology to digital projects such as Adidas, SLAZENGER X BANGER, BALENCIAGA (no public release) and other online entities. The side also proved the recognition of this technology and creativity by giant companies in the industry. After all, in these companies, the technology of 3D rendering has been popularized and applied gradually, but the creativity of different designers is different.

"Adidas has a complete 3D design team. They use different 3D models instead of Sample objects in the past, which saves a lot of time and resources. I think this is very important."

As for the application of 3D technology in the production process of clothing shoes, Catty explains this.

Janis Sne is another 3D animation designer from Amsterdam, whose works are more focused on functional clothing.

Earlier, he launched a project called Prototype, which is mainly designed for the concept of Nike ACG series. It looks exactly like the "official video". You can feel the real functional fabric texture from his other 3D works. It's almost like looking at the physical plane.

And his own ACG shoes concept shoes, compared with the traditional flat product map, the multi-dimensional display mode without dead ends also makes the design more three-dimensional. Details, fabrics, functions and shape change effects can be displayed together. From the presentation of shoes, the degree of refinement can surpass the physical samples.

With the development of technology and software technology, the boundary between virtual digital and the real world is becoming more and more uncertain, and digital technology is constantly breaking through in the real world.

Late last year, CARLINGS, a retail store in Norway, announced a series of "digital series" costumes made by 3D designer Perl, also a virtual character living on the social network IRL, and immediately aroused discussion in the fashion industry. The core concept is almost the same as the more than 10 years ago when you spent money on QQ show skin, but the skin of QQ show is on your QQ show role, while CARLINGS's "digital series" is worn on you, but not on your physical body.

A big circle is actually what they will not send to you, because the "digital series" only exists in the digital world. In other words, how do you wear them in your photos?

In this way, we can get a "replacement photo". Of course, this is to be paid. The price of the digital series clothing ranges from 10 euros to 30 euros, which is a one-time service, because it requires 3D designers to carry out behind the scenes operation.

This incident has ushered in two general views. One is the nothingness and unreality of digital fashion. Human beings are always living in the physical world. The application of digital technology is a role as an auxiliary physical life and should not replace the real experience brought about by physical objects in physical life.

This view is also controversial, because the source of the inspiration for this "digital series" is precisely because of the waste of human pition.

According to a research report, many influential people buy clothes just to take a picture that can be shared on the social network. Then the clothes become useless again. Excessive material waste causes serious pollution to the environment.

The philosopher Popper once proposed three world theories, namely, the physical world, the spiritual world and the knowledge world. In the near future, the digital world combining virtual reality can become a new boundary. At that time, the problems caused by reality and virtual reality may become more intense.

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