How Can Tianjin Shopping Center Explode The "Valentine'S Day" In The Middle Of The Year By Clever Marketing?

Nowadays, cultural marketing, pan entertainment marketing, community marketing, full sensory marketing, big data precision marketing and so on are continuing to deepen.

Shopping centers have become the focus and focus of customers' attention.

In the past two special days of "520", "521" (homophonic: I love you), various shopping centers in Tianjin have held various promotional activities to attract customers to shop consumption.

In mid year, "Valentine's Day" is aimed at the "New Youth" who are regarded as the main force of consumption promotion. The marketing of shopping centers should not only give consumers the best way to get things done, but also integrate the innovative service experience and multi-dimensional format to bring consumers a new sense of experience.

Now let's take a look at the "homework" done by shopping centers in Tianjin on this special holiday.

Tianjin Hang Lung Plaza: big screen show love

During the event, the Hang Lung Plaza in Tianjin captured the psychology of the new youth "Ai Xiu" who likes to catch the eyeballs.

The customer sends sweet confession + Photo to WeChat backstage of Hang Lung square, and love confession has the chance to roll on the giant screen.

Shopping malls help boost high profile love, which not only meets the special holiday needs of consumers, but also increases the number of fans for officials.

At the same time, Hang Lung Plaza in Tianjin placed a large yellow super egg machine in the square outside the southeast of the shopping mall. Its bright colors attracted the attention of the people of peace road.

During the activity, any consumption can be played with a twist, and can receive the mysterious prize in the egg.

Increasing the consumer's feeling of interactive experience, the unknown gift in the egg is very attractive to curiosity, and the coupons in the egg can promote two consumption.

Tianjin Century City: skillfully borrow IP to make a net red to take photos of the holy land.

This year's "520" "521", the Tianjin century will be used to celebrate the anniversary of the cute baby IP, to create 4 photo scenarios, to create an interactive tide amusement park red net to take pictures of the holy land.

And set up cute little bowling balls, cute eggs, cute circling rings and other IP games.

In addition, the Tianjin century will aim at precise marketing for its members.

The official WeChat pushes the interactive topic, "your little love words to your beloved TA". When the message is selected, you can get a designated coupon, and the number of messages is more than 20, so that you can get one around the cute baby.

The use of exclusive gifts to expand the publicity, consumer driven mode, node marketing.

Tianjin Xincheng Yuyue Square: the national linkage is drying for love.

During the carnival 520 (May 17th May 20th), the new town business link the 42 operation period of our country, the Yue Plaza, with the "crazy 5 hours", "I love you May" talent contest, "Love Vocal experience" Music Festival, LOVE RUN, 1000 people Hanfu wedding show, 520 romantic balloon rain and other sensory marketing.

The total passenger flow was 11 million 800 thousand, the sales volume was 580 million yuan, and the record was renewed again.

"I love you, May, LOVERUN," Sun Yat Yue Plaza, Tianjin new town, has done some activities for the love and has accumulated for the opening of the end of the year.

In order to catch up with the show, happiness and good manners have attracted the attention of Jinnan and even the masses of Tianjin.

With the help of "520", we have made a product declaration for the first project in North China.

"520" "521" is a small factor in the annual node. Each item presents different activities for consumers, but they are all based on the project positioning and the presentation of business value.

The so-called successful marketing is people-oriented, linked brand, with the platform, through the IP, commodity, scene and other marketing methods to convey enterprise value.

Touches the consumer with the burst point, resonates with the consumer, thus attracts the shop, enhances the turnover.

With the development of the market, there will be more and more marketing cases emerging in the commercial market. Business should not be constantly thinking, so as to be loved by the masses and lead to consumption.