Seize 180 Billion Children'S Wear Market July CBME Children'S Wear Exhibition Will Be Launched Soon.

With the change of young parents' consumption concept, the proportion of children's consumption expenditure in household consumption expenditure is increasing year by year. Children's wear The market has entered a blowout development. In recent years, the growth rate of children's wear is far higher than that of children's clothing. Men's wear , Women's wear And other clothing subdivision. In 2018, the size of children's clothing market in China reached 166 billion yuan, and the market size is expected to exceed 180 billion yuan by 2019. Some adults brand Such as Taiping bird and Jiangnan Buyi, foreign countries such as ZARA, H&M, GAP, UNIQLO and so on have launched children's wear lines, and have developed rapidly, and the turnover of the market has increased in a straight line. The children's clothing industry has huge profit space and development potential.

Balbala was founded in 2002 by Semir apparel. Brand of children's wear By the end of 2018, Barbara's revenue growth had reached 25%, accounting for 50% of the total revenue of Semir group. Now Barbara has become the mainstay of Semir's apparel development.

The nineteenth CBME children's wear show will be unveiled at the National Convention and Exhibition Center (Shanghai) on July 24th -26. It will bring together 775 high-quality children's wear exhibitors. Among them, Barbara, Zhuo, Bei Bei Kingdom, Babu beans, Hush Puppies, Haggis, green frog emperor, Ziemba Nana, Didi deer, mercury, mayoral and other brands will be gathered at the scene stunning appearance.

Anta, a domestic sports brand, launched Anta children in 2008. As of 2018, the number of stores has increased to nearly 3000.

fast fashion Taiping bird, a brand name, founded the children's clothing brand Mini Peace in 2011. In 2018, the Mini Peace children's wear business realized 864 million yuan, an increase of 21.85% over the same period last year, and its growth rate was nearly three times that of the overall format.

The development of children's wear market is particularly bright when the market of men's and women's clothing tends to be saturated. As a leading industry in the world Exhibition The scale of children's wear brand in CBME children's wear exhibition is also expanding. In 2019, the children's wear brand increased by 10% over the same period last year.

The exhibition will also set up a highlight area, Lok live Mama area, to help the children's clubs, postnatal rehabilitation, maternity dress, beauty and makeup, health and nutrition for the new generation of mothers to serve the brand and products. It is understood that this year there will be up to 80 brands settled in Lok Ma Mei District, exhibitors brand grew 12% over the same period last year.

In addition, there will be a number of children's wear related forums at the CBME exhibition site. Relevant experts such as WGSN Trend Trend expert Zheng Mianmian, OK! Baby editor in chief, Ms. Li Tiantian and PeclersParis will present the scene to explain the trend of children's wear and the practical management skills for the audience.

The "sea culture" children's clothing design competition, which is attracting much attention, will also be a theme of "creating the south of the Yangtze River". Clothing design Hobbyists design works for children's wear.