La Perla Shares Were Officially Listed On The First Day Of The Stock Price Rose 22%

Italy luxury underwear company La Perla Euronext's Growth Market (growth market) plate officially listed, has won a good market reaction, stock prices rose 22% on the first day.
The listing price of La Perla is 4.5 euro, and its target value is 473 million euros. As of September 6th, the stock price of La Perla rose 22% to 5.5 euros per share and the market value was 578 million euros in the first trading day. The total number of shares traded on the first day was 19 thousand shares, accounting for 1.8% of the total La Perla stock. On Monday, the stock price of La Perla rose further, and its share price was 5.85 euro per share on Monday, and its market value reached 615 million euros.
Unlike the usual sense of IPO (initial public offerings), La Perla did not issue any new shares or sell old stocks in the IPO stage. La Perla's CEO Pascal Perrier said before the listing that the move was aimed at "enhancing brand awareness and enhancing brand access to capital". He said: "some investors are very interested in the future development of La Perla, and hope to invest in us. Listing in Paris is the most suitable investment channel for them." He also disclosed in an interview with Reuters that he plans to acquire more luxury brands in the future. La Perla was founded in 1954 and is headquartered in Bologna, Italy. After rapid development, the brand has declined gradually since 2007 due to market competition, rising production costs and poor management.
In February 2018, Holland private equity fund Sapinda acquired La Perla parent La Perla Global Management (UK) Limited 100% stake in the news. (see historical report: Italy luxury underwear brand La Perla was bought by Sapinda, a private equity fund of Holland). In the early February of the same year, "ornate ambition" reported that unable to pay high rent due to declining performance, La Perla was reported to the court by the landlord.
Sapinda's co-founder and CEO, German entrepreneur Lars Windhorst, was once trapped in the vortex of bankruptcy, fraud charges and civil action. Recently, he became a hot topic again because of the massive outflow of funds from Asset Management Co H2O Asset Management. H2O Asset Management is the second largest shareholder of La Perla, holding a 9.5% stake.
In July of this year, La Perla announced the launch of the restructuring plan and said that it would lay off 1/4 of its employees. Since the La Perla did not mention any layoffs in the announcement, the decision immediately triggered a 16 hour strike.
Perrier said that their layoffs were not aimed at "cutting costs". This strategy reflects the future development strategy of the brand. They are also working closely with the trade unions to properly handle the aftermath of layoffs. Management needs more time to deal with these problems.