IKEA Is Officially Launched Today. IKEA Tmall Flagship Store Will Have More Cooperation In The Future.
On March 10th, the home giant IKEA announced today that IKEA Tmall flagship store was officially launched. It is understood that IKEA is the first time in the world to cooperate with the third party platform to sell products.
Consumers will be first served in Shanghai, Jiangsu, Zhejiang and Anhui in the early stage of the on-line development, and will gradually expand to other provinces and cities throughout the country. IKEA Tmall flagship store will provide about 3800 IKEA products and provide delivery, installation and return services as well as IKEA's own e-commerce platform.
"The vision of IKEA is to create a better everyday life for the public," said Anna Pawlak-Kuliga, President of IKEA China. By the end of 2018, IKEA China began to transform, focusing on channel development and digitalization, with home inspiration, solutions and services as its focus. Joining the Tmall platform is an important milestone in IKEA's China strategy. It is also another breakthrough in our channel development. I am delighted to be able to work with Alibaba, the world's leading provider of e-commerce services, to better meet the needs of Chinese consumers anytime, anywhere.
Tmall and Taobao President Jiang Fan said: "IKEA is the world leader in furniture and household products retailers, loved by Chinese consumers. We are very pleased to help IKEA's online channel development and help more Chinese consumers to buy IKEA products more conveniently. Cooperation with IKEA will also help Tmall further consolidate its leadership in the field of Chinese e-commerce. "
IKEA said that in addition to Tmall flagship store, IKEA China and Tmall will also explore more cooperation dimensions. IKEA Tmall flagship store will provide Chinese consumers with a brand-new digital environment IKEA contacts, and seamless and convenient shopping experience. IKEA Tmall flagship store will become a useful supplement to IKEA's existing sales channels.
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