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ADX Ningbo Experience Center Opens

2021/7/23 15:06:00 0

　　 On July 20, 2021, as a global leader in innovation and materials science, brand and manufacturing, the opening ceremony of ADX Ningbo experience center jointly established by Allie Dennison and Shenzhou International Group Holding Co., Ltd. (hereinafter referred to as "Shenzhou International"), one of the largest vertical integrated Knitting Manufacturers in the world, held a grand opening ceremony in Ningbo, Zhejiang Province.

Opening ceremony of ADX Ningbo Experience Center

　　 With the theme of "innovation, innovation and future success", a number of international well-known clothing and footwear brands were invited to attend the event. Through a customized experience center tour, insightful seminars and well planned factory visits, Allie Dennison shared cutting-edge fashion trends and the latest design concepts, products and solutions, providing a personalized experience, It also shows how ADX Ningbo experience center can help global clothing and footwear brands to put innovative ideas into practice, convey unique brand stories and create innovative and diversified products through end-to-end solutions.

　　 Derived from Avery Dennison experience, ADX is committed to building a future oriented platform to demonstrate innovative technologies, materials and products, and explore how to integrate breakthrough technologies into R & D. Through the ADX experience center, Allie Dennison interacts with global clothing and footwear brands to continuously create breakthrough solutions. ADX experience center will release seasonal new concepts and product portfolio twice a year, covering all aspects from digital production technology, external decoration, packaging and automation, to help brands create new solutions that lead the trend and meet the needs of consumers. ADX experience center is located in all major markets in the world, and the newly completed ADX Ningbo experience center is also the fourth experience center created by Allie Dennison after Norway, Italy and Panyu, China. In January next year, Allie Dennison will expand his experience center in the United States.

ADX experience center releases new seasonal concepts and product portfolio

　　 One of the highlights of the opening ceremony of ADX Ningbo experience center is the brand-new exterior decoration design concept and product portfolio. Inspired by fashion trends, these products showcase a variety of sustainable technologies, materials and designs. From large-scale pattern printing to small details, Allie Denison's team has combined different materials and technologies in novel and interesting ways, and has customized more than 90 graphic technology combinations, including heat transfer label, woven label and embroidery, etc., which are widely used in functional clothing, fashion and sportswear, giving them unique brand personality.

Customized ADX Ningbo Experience Center Tour presents sustainable technology, materials and design to guests

　　 "Alli Dennison and Shenzhou International are committed to bringing a broader vision of innovation to global customers, helping clothing and footwear brands master and lead the global trend, and ultimately achieve business goals," said Michael Barton, vice president and general manager of global business for Allie Dennison clothing solutions. "We believe that inspiration and innovation should not be limited by geographical space, so, In order to enable customers all over the world to participate in the ADX experience, we will provide the online experience service of ADX Ningbo experience center from July 30, so that customers can enjoy the interactive experience of "immersive experience" and get inspiration at home

Speech by Feng Huimin, vice president of retail brand and information solutions department and general manager of Greater China

　　 "The cooperation between Ellie Dennison and Shenzhou International can be traced back to 2005. During the 16 years of friendly cooperation, we have jointly expanded the service scope, from process to product innovation, to help our customers develop their business in a more innovative, diversified and personalized way." Feng Huimin, vice president of retail brand and information solutions Department of Allison and general manager of Greater China, said, "the establishment of ADX Ningbo experience center is one of our important strategies to pursue continuous innovation. In the future, we will continue to move forward together and provide forward-looking industry solutions and services for clothing and footwear enterprises around the world with stronger innovation ability, Promote market innovation and become the leader of industry trend.

　　 About Allie Dennison retail brands and information solutions

　　 Alli Dennison retail brands and information solutions (RBIs) is a global leader in providing physical and digital label solutions to brands and retailers, helping them meet the challenges and opportunities from the source to the store and consumer interaction. RBIs is a $1.6 billion business unit owned by aly Denison (NYSE: avy), which provides end-to-end solutions for the clothing and footwear industry. Its products cover labels, hangtag, woven and woven labels, heat transfer labels, software, marking machines and consumables. Allie Dennison smartrac business unit, which belongs to RBIs, is the world's largest UHF RFID partner, with more than 1500 patents and applications worldwide, serving many industries across the retail industry and subdivided industries. RBIs covers the global market and operates in 50 countries and regions on six continents.

Xu Changjie