Anta Group Appoints Xiao Yong As Head Of International Business Department Of Professional Sports Group

In the context of increasingly fierce competition in the global sporting goods market, Anta Group once again demonstrated its forward-looking strategic vision and execution. Recently, Anta Group officially announced the appointment of Xiao Yong as the head of the international division of professional sports groups. This appointment marks that Anta has taken a solid step on the road of internationalization, and also indicates that Anta brand will usher in a broader development prospect worldwide.

Xiao Yong, a manager with more than 20 years of rich experience in the clothing industry, enjoys a high reputation in the industry with his strong brand management ability and excellent team leadership. She used to be the president of Baozun Brand Management Business Department, the global CEO of Miss Sixty brand and other important positions. During this period, she successfully built and optimized a number of complex business systems and led the team to achieve remarkable results. Xiao Yong's participation has undoubtedly injected new vitality and power into Anta Group and provided strong support for the internationalization strategy of Anta brand.

In his new position, Xiao Yong will reside in Xiamen, be fully responsible for the management of Anta Brand International Business Department, and report to Xu Yang, CEO of Anta Professional Sports Group. This arrangement reflects Anta Group's high trust and recognition of Xiao Yong, and also demonstrates Anta's determination and confidence on the road of internationalization. Xiao Yong will rely on his rich brand management experience and keen market insight to lead Anta brand to expand in the international market and comprehensively enhance the international influence of Anta brand.

In the future, Xiao Yong will lead the team to give full play to Anta's advantages in product development, supply chain management and brand operation, and actively expand the global market. As a large enterprise in the domestic sporting goods industry, Anta has been committed to promoting brand development through technological innovation and quality improvement. Xiao Yong will make full use of Anta's advantages in product research and development to launch more innovative products that meet the needs of the international market and meet the diversified needs of global consumers. At the same time, she will also strengthen Anta's ability in supply chain management, ensure that products can be delivered to global consumers accurately, and enhance the brand's market competitiveness.

In terms of brand operation, Xiao Yong will rely on Anta's global brand reputation and reputation, strengthen brand publicity and promotion, and enhance the influence of Anta brand in the global market. She will lead the team to deeply study the international market trends and consumer needs, formulate targeted market strategies, and promote the rapid development of Anta brand in the world.

The appointment of Xiao Yong has injected new vitality into Anta Group's international strategy, and also provided a broader space for the future development of Anta brand. Anta Group will continue to adhere to the concept of "innovation, collaboration and win-win", work with global partners to jointly promote the internationalization process of Anta brand, and bring more high-quality and high-value sporting goods products and services to global consumers