Methods For Enterprises To Carry Out Network Marketing

If enterprises want to carry out online marketing successfully, they must pay attention to the following aspects:

1. Accurate and objective market positioning

Compared with traditional marketing, online marketing also includes accurate and objective market positioning. Online marketing is quite different from general marketing, so its market positioning also has its unique characteristics. How to accurately and objectively position the online marketing market must clarify the following key issues:

(1) Whether the product or service is suitable for online marketing

How to determine whether your product or service is suitable for online marketing? Generally speaking, products or services that are standardized, digitized and easy to identify are suitable for online marketing.

The so-called standardized goods or services refer to such goods or services, which rarely change, so that consumers can easily identify their performance. For example, goods such as books are too standard, and such goods are suitable for online marketing.

The so-called easy to identify quality means that your product or service is different from other similar products or services, so that consumers can easily identify its quality. For example, the brand of a commodity. Bank of China is a world-class brand. On its website, consumers can easily trust its online financial services.

(2) Analyze online competitors

Online competitors are often consistent with real competitors, and the network is just a new battlefield of marketing. The analysis of competitors should not be confined to the Internet, but must determine their strategies and marketing techniques in various fields. On the Internet, if you want to visit a competitor's website, often the latest actions of the competitor, including market activities, will be reflected on its website in a timely manner; In addition, attention should be paid to the construction of the enterprise's website to attract more customers. More competitor analysis can be realized in reality. (3) Percentage of customers in target market using the Internet

2. Use various technical means to promote the website

(1) The website registration on the navigation station should ensure ranking. Especially for portal websites and information service websites, of course, online marketing budget of merchants must be considered.

　　(2) BBS。 It can open up a piece of information space. If it can become a hot spot, its effect is also very good.

　　(3) Newsgroup。 This means can be considered for professional publicity.

　　(4) Mail-list。 These are all free resources. However, email should be sent in a proper way. Don't let consumers dislike your actions.

(5) Free advertising resources. The effect is average, not ideal.

(6) Paid advertising investment. The effect is slightly better than free advertising, especially the website promotion on classified advertising.

(7) It is very important to cooperate with traditional media publicity.

　　3、. Give quick feedback to customers' problems

(1) The high-speed spread of the Internet requires businesses to provide customers with quick responses. The usual commitment is to reply within 24 hours;

(2) Open a toll area for one-on-one real-time consulting services.

4. Make full use of technology oriented marketing technology

Successful marketing must adopt more advanced technology. It is expected that from now on to 2002, new technologies will play an increasingly important role in the marketing process of enterprises, and will bring profound changes to the marketing activities of enterprises. The traditional concept holds that the marketing department of an enterprise has nothing to do with advanced technology and automation. However, practice has proved that this view is extremely wrong. In fact, the fierce market competition has pushed the marketing departments of many enterprises to the forefront of technology.

However, looking at the current marketing situation of a large number of domestic enterprises, it can be found that the marketing departments of most enterprises still use tactical rather than strategic IT solutions. Therefore, with the increasingly fierce market competition, the implementation of technology oriented marketing strategy has become a top priority for many enterprises.

5. Virtual service "reality"

The Internet is a virtual living space as well as a virtual market. Therefore, the "reality" of virtual services is very important. In general, the following aspects should be paid attention to:

(1) Obtaining customer trust is the key to the success of online marketing;

(2) The content of the website should be objective and not flashy;

(3) Use multimedia technology to "truly" reproduce services or products on the Internet.