Consumer Anti Season Buying Suffered "Discount"

It's as hot as the weather, and this year's SUMMERSALE (summer sale). Whether big brand or local tide brand, as early as the beginning of June, it has opened up the sales promotion posture. Not only the discount is on the high diving stage, but also the hot degree inside the shop is better than the outside sun.

People who have experienced most have experience, and discounted goods are definitely not a beautiful job. First of all, you need to have better physical strength to ensure that you can pass through heavy seas and crowded into the dump sale goods. Then you must be able to see the eight sides of the road and take the initiative to catch the target baby. Third you need to have enough endurance to stay in the cash register. However, such a large amount of goods will often be thrown into the corner or shelved after going home. And then repeat the cycle at the beginning of the next discount season. It is clear to us that sometimes we are simply not the wrong ones. Deciding your impulsive consumption is entirely irrational instructions issued by the brain nerve stimulated by the big red "SALE". If we use a fashionable word, this impulse consumption behavior can be called " Be discounted " We must know that "buy no sell essence" is an everlasting law of shopping malls. Merchants will never make a loss making business. Many brands will even take the new season income warehouse at the beginning of the discount season until the end of the discount season.

Not long ago, when a friend complained to me, he said again. Anti season buying On the topic of conversation, friends bought 50 summer clothes in a big discount last winter, but when they really arrived in summer, they found no clothes to wear. Influenced by the winter season, most of the clothes purchased were mostly cold, white, black and gray. Two, it was patronizing cheap at that time. When it was time to wear, it was discovered that so many clothes did not match each other. So economic theory. Anti season buying Saving is often hard to achieve in reality.