The Final "Price Increase" Of Summer Clothes And Autumn Clothes Sales Soared

In the season changing season, a new round of "competition" has begun between autumn clothing and summer clothing in department stores in Chengdu. Summer clothing stimulates shopping desire with "big sales", and autumn clothing attracts people's curiosity with "new thinking".

Sales of autumn clothes are booming

Recently, I learned that the autumn clothing market is different in Moore Parkson Tianfu Store. 70% of the fashion women's wear counters on the second floor have been listed, and about 60% of the mature women's wear counters on the third floor Women's wear The mature men's clothing counter on the fourth floor also has about 70% of new autumn clothing, while Casual men's wear The number of outdoor products in autumn is much less, only about 30%. In contrast, trendy women's clothing not only has the most autumn clothing on the market counters, but also accounts for more than 70% of the sales of autumn clothing in many counters. At present, men's casual wear brands are still dominated by summer clothing discounts, and only about 20% of them are autumn clothing. However, there are also "alternative" items in men's clothing. BENBO brand is already 100% autumn clothing.

Men's wear counters such as the Fifth Street, LEE, LEVIS and other autumn clothes are mainly jeans, BENBO、 Saint Jerome and Doright men's clothes are mainly breathable shirts and knitwear. This autumn's Baoxiniao dress shows a new business fashion, with a thin version. Tony Weir's fur back is soft this year, and floral shirts are also their main style. In women's wear, the bright color design is very dazzling. The design of 5+brand highlights details, and the design of shrug, sequins, heavy metal elements, lace, and jeans holes runs through. ONLY introduced vintage elastic jeans.

At present, brand in the light of Autumn dress The promotion of "" is mainly based on gifts, such as a fashionable backpack or scarf with a total of 3000 yuan from Vicot; E · LAND gives free change wallets... while Jiuzi, Shengyuzhu, Brother and other brands have launched new 10% off activities. On the day of the reporter's interview, the E · LAND counter sales revealed that customers had bought 7000 yuan worth of goods in the morning, and many models of the 5+brand had broken codes.

The last "price" of summer clothes

Although autumn clothes have become the leading role in Moore Parkson, as in previous years, the sales of summer clothes still cannot be underestimated. A group of female customers who like to shop for goods buy in large quantities at this time, and the special area is often crowded. It is understood that the price of Men's Shoes at Mohr Parkson Tianfu Store, Cile, Kelesh and Cardan Road is as low as 50%; 50% off for Aihilun handbag; Belle TATA、 Tianmeiyi, Qianbaidu as low as 30%; Babgfox、 Gu Chuanqi, Yi popular OE、 Amanda, Sanqiang, Yiershuang, Haoni, Duocai, Jinkola Ofiman, Jiafen, Charm Impression, Yifei, Yuantian, Xiu as low as 30%. In addition, the exhibition store Belle will promote large-scale sales from August 26 to 31; Baitu reduced to 15% off from August 29 to September 4; Snoopy schoolbag: 8% off from August 22 to September 1; 50% off for Li Ning before August 29; As low as 10% before August 31; The price of Parkland will be reduced to 20% before August 31.