Japanese Hip-Hop Brand Phenomenon2011 Autumn Winter Series

The brand concept of Japanese fashion brand Phenomenon is "to express the mixture of dance music and clothing into other genres."

These clothes have a strong impact on the city and the American hip Tokyo Street sensitivity and the jumping attitude towards high quality manufacturing Japan.

Phenomenon always highlights exaggeration and avant-garde in design and tailoring.

Japanese brand Phenomenon is brave in trying to design, tailor, color and theme. In many brands that only focus on the concept of image design, it seems that Phenomenon's creativity has been gradually moving towards fashion and street balance in recent years.

Last autumn and winter, the products were amazing. It seemed that the design of the show came first, and the selection of the co authors also aimed at the very similar elements of their own style, and gradually opened a place belonging to Phenomenon in the market.

The beginning of spring and summer this year is much more evident from the boldness and courage of material, and the style of being good at splicing is more important in spring and summer.

Nowadays, it seems to be used in the whole series of products. The new boots are one of the main products of the season. With the exaggerated elements of silver, suede, red and blue, the four models look different and interesting. Totem's short tee is also intriguing.