Building Team With A Tolerant Heart -- Gloria Vice President Lin Shuling (Chart)

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The opportunity to visit Gloria's headquarters is a very exciting thing. P has won many international and Asia Pacific Design Awards, and many exquisite configurations in the environment have been heard. On the day of the visit, we really envy those of us who live in CBD tall buildings all the year round.

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< p > < strong > Fashion and culture symbiosis in Gloria 225 Li < /strong > /p >

< p > Gloria's headquarters was rebuilt from the old factory buildings, and the product pformation was completed in about 500 days. According to the idea of < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >, the planning details were perfect. The company colleagues formed a whole and coordinated all kinds of problems, so that employees could witness the growth of the company with their own efforts.

What is even more gratifying is that in that year, the brand upgraded from the product positioning to the clear combing of brand culture, and the concept of fashion and culture symbiosis was firmly carried out.

And Gloria 225 was born at that time.

About 225, this is only an old house on the road in Beijing. It has become a symbol of Gloria's fashionable style and culture.

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< p > here, the functions of flower art, exhibition, bookstore and cafe are integrated. The concept of the whole living hall is in line with the operation mode of the well-known international fashion brands. However, the unique cultural idea is sublimated by the location of the concept hall.

Referring to this site, 225 of the original appearance is a 60 year old Tang building with a strong architectural style in south of the Five Ridges. The location is not only a "fate", but also more importantly, < a href= "http://sjfzxm.com/news/index_c.asp" > Gloria < /a > with the "heart" which is still promoting the local culture, so that the new generation of Chinese people can better understand the footsteps of their fathers' growth and enable the traditional architecture to be activated in fashion style.

This level is higher than the traditional thinking of product management, and is the true embodiment of social heart.

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< p > this unique feature can be said to be a unique brand action. In the domestic a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > brand, it can set up a concept store independently for its own brand culture, and has no overlap with the ordinary shop in the design style and function. Instead, it takes culture, art and life style as the language, and provides a exclusive space for fans who love Gloria life view.

Because of this, 225 concentrates on Gloria's brand belief and plays its own "style film" in the busy market.

In a short span of three years, it has become an important landmark in the Southern China area. "Independent design exhibition, photography exhibition, book ruins" and other activities have been staged, attracting many leading figures in the fashion, cultural and creative fields in China to make efforts for the style and fashion of China's new generation.

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< p > < strong > 2012 repositioning "travel" style < /strong > < /p >.

Less than p mention travel, which has always been the core of brand development and creativity.

A few years ago, the core had undergone subtle changes, from simple foreign elements to a cultural and spiritual journey.

As a participant in this journey, Lin Shuling spoke with a more rational perception -- < /p >

< p > by 2015, Gloria 20th anniversary, like a girl next door, stepped into the growth path of a lady, and since the ten year round the world tour, Gloria has moved over 20 countries, and has deduced the fashion color of different countries through its own design. However, it is only a superficial reference to the wind. In a word, the focus of the brand is the research and development of its products, which has been influenced by the international trend.

At the beginning, with the maturity of products, we began to perceive what needs to be perfected in the story of "Gloria". We feel the inseparable relationship between culture and fashion in traveling. For example, "Mexico, Prague", they never seem to have joined hands with the trend, but they keep the most brilliant colors and the most classical lines. They are handed down from generation to generation in their local handicraftsmen, and are integrated into the modern fashion sense.

As tourists, we are also deeply moved. The so-called fashion is the product technology.

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For this reason, we begin to care about the modern style of the whole brand that gives consumers the fashion and quality sense, that is, what cultural language we use to communicate with our consumers. P

Fashion is not just speed, but also needs connotations.

At the same time, we planned a "fashion capital Tour" in the global tour. From 2012, our trip focused on the most fashionable spots in the world: New York, Paris and Milan.

The challenge of fashion is our whole team's efforts from inside to outside.

Because we are not capturing the bustle of the fashion capital, but the fashion hearts hidden inside, a rigorous practice process at the top of the tide, and every fine detail never lets off any instant that can communicate with consumers.

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"P >" for this reason, we communicate with consumers carefully. The overall style of the shop is a carrier. The product is a kind of voice producing tool, and the fashion that comes to the shop is really related to you, and every scenery is set for you.

Therefore, we no longer look on the road, our so-called discovery spirit, that is, with Gloria's visual point to explore, creating our more three-dimensional style.

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< p > < strong > with tolerant heart building team < /strong > /p >

She has mentioned the word "gratitude" more than once. She admits that during the past ten years in Gloria, she has been through many severe tests. However, he is very grateful that there is a boss who escorts him to give her courage and encouragement to deal with challenges. At the same time, the boss's "tolerance" spirit also becomes a unique magnetic field of Gloria. He always touches on an important turning point and can move forward with the brand. Even if it is an indispensable role in the filming journey, when they continue to move forward with a tolerant attitude, the people who have been waiting in this lens will also arrive on schedule, so that they can successfully accomplish one task after another. < p > in the process of sharing with Lin Shuling.

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< p > because of this, many management methods of the company are very humane, such as the setting up of the company shuttle bus, so that every employee is relieved to work, and no fear of the location of the company is far away and toss about; planning a number of leisure areas, allowing employees to relax and encourage better service brands at work, and the canteen that provides natural organic food with natural lighting and buffet mode is also impeccable.

This little bit of detail seems to be simple but it takes heart.

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< p > the style of the brand core team will be destined to the success or failure of the development of the enterprise. They give each participant enough trust and space to make full use of their individual advantages, and at the same time, the employees also genuinely give the company the right to move forward without hesitation.

This is a way to surprise each other and advance with respect and integrity.

Even in the face of brand setbacks, or at the time of brand take-off, with their generous heart support, timely help or icing on the cake will arrive on schedule, so that they can complete the task.

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