How To Make The Exhibition "Ribs"

< p > < a > href= > //www.sjfzxm.com/news/index_z.asp > > strong > exhibition marketing > /strong > /a > strong > Knowledge > /strong > /p >

< p > exhibition, as a traditional marketing and promotion mode, because it can reach many distributors or target customers in a relatively concentrated time, it makes the exhibition economy relatively prominent. It also makes him a magic weapon for marketing promotion of many enterprises, which also promotes the development of exhibition economy at a certain level.

But from the marketing mix of the marketing system, the exhibition itself is the medium of the media, which is a neutral and essential information exchange platform. He is only a common link in the marketing system.

Whether the exhibition itself is successful or not depends fundamentally on the quantity and quality of exhibitors and professional buyers. However, after the vigorous development of the exhibition economy in recent years, the quality of the exhibition has also been uneven. Strictly speaking, a successful exhibition should be a win-win situation for the organizers, exhibitors and professional buyers, rather than the serious imbalance between the quantity and quality of exhibitors and professional buyers in many exhibitions at present.

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< p > as exhibitors, most of the exhibitors are to achieve the purpose of commodity marketing and brand promotion, but exhibitors are not enough to attend exhibitions at the fair, because the success of attracting distributors to make pactions depends on many factors.

Usually, for exhibitors, the good use of the exhibition can win the market of one side for exhibitors, and it is a good funnel for money destruction. After the exhibition, it is full of regret.

For this reason, many enterprises have successfully employed the professional marketing planning company to hold the exhibition successfully, and have been playing various marketing through the exhibition site, such as: < /p >

< p > event marketing: through the planning of events, a sensation is created at the exhibition site, and then spread by the power of the media; < /p >

< p > beauty marketing: through planning and attracting attractive beauty to produce some connections with products or brands, so as to attract popularity and achieve the purpose of brand promotion, this has become a beautiful landscape at the underwear exhibition; < /p >

< p > entertainment marketing: through planning and organizing, setting up a stage on the exhibition site, attracting people's popularity with various entertainment shows, and then achieving the purpose of brand promotion through interaction with the audience; < /p >

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< p > however, as the industry competition intensifies and exhibitors increase a lot, the enterprises want to use the exhibition platform to quickly achieve the marketing purpose of their enterprises. Many exhibitors are also submerged in the vast sea of exhibition, which leads many enterprises to complain about the effect of exhibiting. But in the face of the tempting results of exhibiting, many enterprises are holding a "gambling" mentality: go to invest in the pure profit capital cost, and not every time they can participate in the exhibition, they can get some harvest.

Even the white hot competition has led to the fact that many enterprises have been able to expand the number of new customers from the past to the number of old customers, because exhibiting means to prove that the brand is still there. Today's exhibition has become the fact that exhibitors do not necessarily enhance anything, but do not participate in the exhibition "a href=" //www.sjfzxm.com/news/index_z.asp "/a".

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< p > how will the growth oriented enterprises and new brands with relatively weak strength use this seemingly "tasteless" marketing weapon? Through the investigation, we find that the growth enterprises and new brands are not strong because of their comprehensive strength and brand awareness, but the commercial purpose they want to achieve is also very clear: Investment or sales orders.

How to solve this puzzle? In the past three years, through continuous research and actual combat, we have found that although growth enterprises have their own strengths and weaknesses, but because of their flexibility, "as long as they recognize the principles of one China, they can talk about anything". Therefore, through strict screening, as long as the target customers are positioned more accurately, the mode of cooperation is more flexible, and they are planned and implemented with innovative models suitable for enterprises and brands, it seems that there is still much to do in the marketing of "seemingly tasteless" exhibitions.

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< p > first, enterprises should have market planning for exhibitors, that is, exhibitors should match with the marketing plan of enterprises.

Because for many industry exhibitions, enterprises can not participate in all the exhibitions, and each exhibition has its regional characteristics. Enterprises can make decisions according to their regional market status and planning. If we want to focus on the development of East China, we can choose some exhibitions held in the East China region, so that we can more effectively and accurately target the target customers.

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< p > secondly, grasp the positioning and category of the product and match it with the exhibition.

Nowadays, at the Shenzhen international underwear exhibition, it is not very good for the current underwear shop's profit situation. Because the underwear is hard to meet the diversified needs of customers, we have participated in the Shenzhen international underwear Exhibition for Yuet's home furnishing design, and have won the first opportunity from the very beginning by forming a good complementary relationship with the present situation of underwear distributors.

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< p > again, for the exhibition to be attended, we must do some appropriate research. Exhibitors should not just look at the publicity materials and official websites of the organizers. As we all know, those data contain too many false elements. We can learn from the other side's understanding of the exhibition and the reputation of the exhibition companies. Besides, we can search for relevant information through the Internet search engine.

If there is not enough quantity and quality of professional buyers, exhibitors will have no significance in exhibiting.

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< p > at the same time, if you decide to participate in the exhibition, the most important thing is to do well in the system marketing plan before and after the exhibition so as to stand out at the exhibition site.

How to plan the series marketing activities with the advantage of the exhibition to attract the attention of the target customers and finally achieve the purpose of cooperation? It is recommended that the professional spectators (buyers) should participate in the market research before they participate in the exhibition, and have a deep understanding of their current situation and what they really care about, rather than just putting several samples of clothing in order to let the sales agents take heart.

According to the survey of Shenzhen international underwear exhibition, we have found that most of the clothing distributors who have grown up have not been short of good products. They are more concerned about how to sell their products. In view of this situation, we have organized the Dealer Marketing Forum. By hiring the first person of China Investment planning, He Junfeng, the teacher, at the scene, we talk about how agents can successfully invest in his market, and how to make real selling talks for real retailers, so that customers feel that Yuet ti will not only give you good products, but also teach you how to sell products well, attracting lots of attention from target customers at the booth, and achieving fruitful results. If we are in this year's

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< p > finally, details determine success or failure.

A a href= "//www.sjfzxm.com/news/index_z.asp" > successful exhibition marketing < /a > must be executed in every detail. For a exhibition activity, the early preparations, on-site execution and follow-up follow must be concretely implemented to who will finish anything at the time. Besides the marketing agents, price system, product image, scene image atmosphere design, product manuals and other advertising agents, the communication skills and methods and product presentation skills of the on-site marketing personnel need to be strengthened, otherwise it will be difficult for customers to attract customers.

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< p > as a Chinese growth enterprise, we believe that as long as the fair use of this weapon can be reasonably used, we can still achieve the goal of "ribs" by means of innovative marketing planning and strict execution before and after the system. < /p >