Yiwu'S Famous Underwear Enterprises Hit The Golden Clock Clockwise, Please CCTV Consultant.

< p > other enterprises are wondering what kind of stars to cheer for themselves. The famous underwear enterprises in Yiwu have invited Chen Peisi in a clockwise way, and have invited Tony Leung as spokesperson.

Recently, a mysterious figure has been invited by clockwise. Many people do not even know who this person is.

< /p >

< p > mysterious character is actually Li Guangdou, a brand planner.

And cooperation with Li Guangdou is expensive.

Qin Huangdi, a clockwise general manager, thinks that money is worth a lot of money, because this foreshadowed the gorgeous turn of a brand operation company that has gone through 17 years of development.

< /p >

< p > "this is the first time that the underwear industry in China has hired a brand consultant."

Yan Lizheng, general manager of clockwise brand operation management company, said that in the coming year, the company will make contributions to channel innovation, total staff marketing concept planning, terminal and channel upgrading planning, brand positioning and so on, pforming the company from underwear brand to fashion brand and Chinese brand.

< /p >

< p > in the past two years, due to the deterioration of the foreign trade environment, many of Yiwu's a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a", including thermal underwear, has declined in enterprise orders.

Coupled with the serious homogenization of products and the lack of brand personality, enterprises have to face greater pressure of pformation and upgrading.

However, the reporter understands that more and more enterprises are targeting the domestic market gradually, and the best way to develop the domestic market is to promote brand and fame.

To this end, spending heavily on promoting products has also become a pformation strategy for some Yiwu enterprises.

< /p >

< p > Qin Huangdi said that as a company specializing in the production and sale of underwear for 17 years, in 2007, "clockwise" trademark has been selected as "China famous trademark". Clockwise underwear has won the title of "China famous brand product".

In 2013, clockwise, after in-depth market research, industry analysis and brand strategy planning, resolutely made the biggest change decision in the history of the company brand authorization operation, so as to enhance the market competitiveness of clockwise brand.

< /p >

< p > "through brand operation management mode reform, brand operation management company, affiliate manufacturer and affiliate dealer" Trinity "mode is adopted to conduct brand underwear operation.

Qin Huangdi said that after the pformation of self production into brand authorized franchiser management, all kinds of franchisees directly face the franchisees' production and sales.

The biggest advantage of doing so will change the disadvantages of traditional enterprises.

< /p >

< p > "past mode, product line is short, production reaction is slow, price advantage is weak, fund support is insufficient.

But with the brand operation management mode, through the selection of franchise partners, we can expand underwear categories, increase the diversity of product styles, enhance the production capacity and product performance price ratio of the best sellers.

Qin Huangdi, the Pyramid style combination made by clockwise "Trinity" consortium, will enable the three parties to achieve mutual benefit and win-win situation, and the "three in one" ultimate realization of the profit is the consumers, so that consumers can get more affordable and satisfied products, which is the ultimate goal of our three party.

< /p >

< p > Li Guangdou is a famous brand strategy expert in China, and also a consultant of CCTV brand. He has served as an annual brand strategy and marketing advertising consultant for dozens of famous enterprises in China, such as Yili Group, Mengniu Dairy Industry and China Merchants Bank.

< /p >