Online Shopping Center Shopping Center

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > online retail < /a > increased significantly, and the major brands set up shop to occupy market share < /p >

< p > report shows that in the first half of 2014, the growth of Shanghai's quarterly retail sales continued to grow below 10%, while the growth rate of online sales remained above 30%.

Although market participants generally believe that physical shops will not be replaced, more and more brands are beginning to pay more attention to how to build an online platform to better integrate online and offline businesses.

In the second quarter, Burberry and Muji were stationed in Tmall mall, leaving the official flagship store.

H&M also announced that it would open online stores for the Chinese market.

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< p > under the new < a href= "//www.sjfzxm.com/news/index_c.asp" > retail environment < /a >, the owner of shopping center is trying to attract consumers to stop by many kinds of software and hardware innovation. Typical ways include providing free wireless network, mobile terminal application and social media promotion.

It is also an effective way to organize influential events and exhibitions.

For example, the Monet art exhibition at the K11 shopping Art Center attracted more than a large audience in three months, and at the same time effectively promoted sales of shopping malls.

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< p > < strong > differentiation between the items, shopping center < a href= "//www.sjfzxm.com/news/index_c.asp" > management value < /a > highlights < /strong > /p >

< p >, with the market maturing, the importance of shopping center management is increasingly prominent.

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"P," said Chen Qining, director of Shanghai retail department of first Pacific Davies, "this is mainly because in the current economic environment, shopping centers need to be more considerate in choosing tenants.

In the lease negotiations, it is necessary to be more cautious whether the lease of a new tenant or the lease of a lease will be more prudent, as the lease terms can often be linked to the turnover.

These negotiation processes need more professional and experienced shopping center management teams.

At the same time, successful tenant selection and lease negotiation can effectively ensure that the shopping center maintains the best operation status and has longer and stable rental income.

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< p > in addition, successful shopping center management also drives different levels of project rent and sales gap to expand.

The annual rent increase of some benchmark projects is still expected to reach 5 to 8%; and with more supply to enter the market, the slack business rent is expected to be reduced.

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< p > in the second quarter of 2014, the average rent of the five core business circles increased by 0.1%, mostly by benchmarking projects.

In the non central business circle, the performance of the project varies greatly, resulting in a 0.1% drop in the overall chain.

The overall rent will continue to weaken, and the differentiation between projects will become the main trend of the market in the next two years.

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< p > the report shows that the vacancy rate of the core business circle has remained low, and the ratio has increased by 0.3 percentage points to 3.4%.

Among them, the increase in Lujiazui was slightly higher, mainly due to the adjustment of some areas of Zhengda square and new Mei joint square.

New Mei joint Plaza has been operating for more than eight years. As one of the smaller shopping centers in Lujiazui, it will revisit the facade of the entrance area and adjust the internal tenants. It is expected to attract new brands to enter.

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