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European Outdoor Exhibition Keeps Growing, Footwear Backpack Grows Into Main Force
On the first day of the P outdoor exhibition, the European Outdoor Federation (EOG) disclosed the preliminary findings of the "2013 trade status report": the European outdoor industry still maintained growth momentum, and the wholesale sales of outdoor products increased by 3.1 percentage points to 4 billion 800 million euros, while sales volume exceeded 10 billion euros, and the sales volume also increased by 2.8% to 174 million 600 thousand. < /p >
< p > < strong > < a > href= "//www.sjfzxm.com/" target= "_blank" > shoes > /a > class bag growth main force < /strong > /p >
< p > from the product category, in 2013, most product categories in the European market increased, and outdoor shoes and backpacks showed the strongest performance, which increased by 5.2 and 2.7 percentage points respectively. < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > accessories and climbing equipment also increased healthfully, which were 2.5 percentage points, 2.3 percentage points and 1.6 percentage points respectively, but sales of tents decreased slightly by 0.7 percentage points. < /p >
< p > < strong > Southern Europe and Britain began to recover, < /strong > /p >
From P point of view, outdoor development in different regions is different. After a few more difficult years, the outdoor market in southern Europe and the United Kingdom began to show signs of good recovery. Meanwhile, the market growth in Eastern Europe and Russia was more obvious (of course, the volatile Ukraine was not counted); and Scandinavia Peninsula and Germany, Austria and Western countries, as in previous years, are still the most robust areas for the development of the European outdoor market. Germany's outdoor market share is 25.7% of the total in Europe, the largest single market in the region, followed by the British Ireland region, accounting for 13.4% and France 12.2%. < /p >
"P", "this report clearly tells us that the outdoor industry in Europe continues to maintain a good momentum of development, encouraging growth indicators, indicating that outdoor is not a simple trend, but based on people's interest in pursuing a healthy lifestyle, people are more willing to re understand nature." EOG President Rolf Schmid said. < /p >
"P EOG" Secretary General Mark Held added, "but that does not mean that we are enjoying a good life now. Brands and retailers are still facing many challenges, regardless of the channel or the region. They are facing many challenges: market saturation, more stringent regulations, increasing consumer expectations. In short, the market competition environment is becoming increasingly severe. However, more and more orderly industry rules, broader business scope and more political support, the European outdoor industry will maintain a stable development trend for a long time and find its own position in the global outdoor industry. < /p >
< p > < strong > < a > href= "//www.sjfzxm.com/" target= "_blank" > shoes > /a > class bag growth main force < /strong > /p >
< p > from the product category, in 2013, most product categories in the European market increased, and outdoor shoes and backpacks showed the strongest performance, which increased by 5.2 and 2.7 percentage points respectively. < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > accessories and climbing equipment also increased healthfully, which were 2.5 percentage points, 2.3 percentage points and 1.6 percentage points respectively, but sales of tents decreased slightly by 0.7 percentage points. < /p >
< p > < strong > Southern Europe and Britain began to recover, < /strong > /p >
From P point of view, outdoor development in different regions is different. After a few more difficult years, the outdoor market in southern Europe and the United Kingdom began to show signs of good recovery. Meanwhile, the market growth in Eastern Europe and Russia was more obvious (of course, the volatile Ukraine was not counted); and Scandinavia Peninsula and Germany, Austria and Western countries, as in previous years, are still the most robust areas for the development of the European outdoor market. Germany's outdoor market share is 25.7% of the total in Europe, the largest single market in the region, followed by the British Ireland region, accounting for 13.4% and France 12.2%. < /p >
"P", "this report clearly tells us that the outdoor industry in Europe continues to maintain a good momentum of development, encouraging growth indicators, indicating that outdoor is not a simple trend, but based on people's interest in pursuing a healthy lifestyle, people are more willing to re understand nature." EOG President Rolf Schmid said. < /p >
"P EOG" Secretary General Mark Held added, "but that does not mean that we are enjoying a good life now. Brands and retailers are still facing many challenges, regardless of the channel or the region. They are facing many challenges: market saturation, more stringent regulations, increasing consumer expectations. In short, the market competition environment is becoming increasingly severe. However, more and more orderly industry rules, broader business scope and more political support, the European outdoor industry will maintain a stable development trend for a long time and find its own position in the global outdoor industry. < /p >
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