Clothing Brands Have Thrown Out The Killer Of Extreme Thinking And Successfully Broke The Tight Encirclement.

　　 Numerous clothing Using extreme thinking to highlight the tight encirclement

To win a surprise game, we often need to use extreme thinking. To make the clothing brand concerned by many competitors from the competitors, understanding, understanding and accepting must be different. However, in the information explosion society, attention is the most scarce resource. Attracting consumers' eyeballs is not an easy task. At this time, many brand To break through successfully, we need to use a killer - extreme thinking.

Alex bogusky and John Winsor describe them in their works: if they work best, they will be the slowest; if the most heavy ones are used, the lightest will be done; if the most noisy is used, the quietest will be done. The most important thing is not to rely on the middle, but a little quieter, a little fast and a little light. If you can't think of a way to go to extremes, that's the end.

This is an effective way of thinking. If you have no way to push him to the extreme, then you can consider changing direction. You want to produce a kind of mobile phone, which is similar to apple in function and the price is almost the same as that made in China, and then use a little bit of Samsung's shape. Then, I advise you to give up this idea as soon as possible, because this ambiguous and striving "middle way" is doomed to be unable to go to some extreme, so as to shake the market and shake the minds of consumers.

Who can imagine before Mini succeed in the market? In the first few years of 2002, sales of small cars have been shrinking. Most of the roads in the United States are off-road vehicles. It is hard to imagine that a car can survive in such an environment. But Mini did it because he achieved a "small" extreme. The extreme importance of your brand choice is very important. What is worth noting is that after the Mercedes Benz smart went public, the extreme of mini faced enormous challenges.

One extreme of the five Valley Road is the confrontation with the existing bigwigs. "Non fried" is the subversion and provocation of the existing market; one extreme of the brain is the same advertising language and animated old couple. The vulgar advertisement is broadcast for more than ten years; the success of the sea fishing depends largely on its almost extreme service; the southwest airlines can make it cheaper than the long-distance bus, and has established another extreme recognition of airlines.

First of all, we need to recognize the status quo of the industry and what the participants are doing. Their products are all sweet? Are they all equipped with disposable slippers for consumers? How do they display their counters? Are they all asking for freshness? Their raw materials are all from the same place. Most of them are traditional business super canal. They are willing to express their emotions in blue? They all think that speed is the first element, all of which may become the object of change.

Lin Youqing thinks: to break through, we have to change; to change the clothing market, we must change our thinking mode; to change our thinking mode, we must break the framework of the original thinking.

Start trying to think in the extreme. Imagine the extremes of your brand. The market is not able to accept "a little big, a little bit fast, a little bit green, a little pleasant, a little healthy". The market will always accept the biggest, the smallest, the fastest, the slowest, the darkest, the brightest and the brightest, even the most stupid, dirty, the worst, the most expensive, the most inhuman and the ugliest. People like lovely and beautiful dolls, but some people make dolls ugly and weird. David Horvath, a toy designer, created a group of ugly dolls. They didn't want to go public after they went public. Customers kept asking when new products would be on the market. It can be seen that the brand is extremely strong. Clothing marketing Once the brand has formed an extreme cognition, it means that there are a group of loyal fans behind them. They are the core strength of the brand becoming stronger.