Clothing Shops: Some Experience Of Sourcing When Purchasing Goods

How does a clothing store run?

The positioning is closely related to the purchase view.

To do a good clothing store, besides having a good sales method, the most important thing is to "understand" the purchase.

This "know" word contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and more importantly, to clean the goods.

This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection.

Clothing should be marketable, appropriate, or "dual fitness", which is the key for businessmen to grasp.

Clothing is both marketable and appropriate, but it is difficult to grasp the "right".

Many investors who opened their shop for the first time failed because they were not able to see their eyes. Some even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.

Let me give you a few examples to make a few analysis. In view of its limited level, we hope to have more business friends.

first

Astray

On the purchase, miss A first came to a head.

Prior to the first purchase, she carefully analyzed the products sold by her peers, and found that most of their goods were imported from local small factories and wholesale markets. In order to show that their products were different from them, miss A decided to find some more distinctive sources.

She saw a lot of people on the Internet who admire highly the wholesale of foreign trade clothing in Hangzhou, so they went far and wide in the shop decoration period, and entered the wholesale markets such as nine stars and Zhongxing in Hangzhou.

It is unnecessary to say that when she arrived in Hangzhou, many wholesalers heard that she had come from Shenzhen and looked at her with strange eyes.

When she returned to Shenzhen with 15 thousand yuan of goods, after running for more than a month, it was gradually discovered that these commodities were available in the wholesale market of Shenzhen, and the wholesale price was half as low as her purchase price.

Miss A realized that she was guarding Jinshan and begging for food. Obviously, there were some wholesale markets around her, but she was smart enough to ignore them.

Even more annoying is not this.

Even if the merchandise is expensive, it is not a big problem to sell as long as it can be sold, but the bad thing is that because she did not know the physical characteristics of the nearby consumers before entering the first shipment, the shirt size or the size of the trousers were all small.

The guests in the shop are in continuous succession, and many of them are attracted by beautiful decoration. But most of them are over 30 years old, and the size of Ai Tongjin is too small for them.

The daily turnover can only be two hundred or three hundred yuan, because the shop rent is low, AI Tong is not losing money, but the salesperson she hired said that according to the passenger flow after opening, if the size of the clothes in the shop is suitable, it can reach 1000 yuan per day.

Ai Tong knew he had fallen into the labyrinth for the first time.

Gradually, we saw that the first shipment was not right, not only the size was unsuitable, but also the style was not right.

Most of the customers in the shop are women over the age of 30, most of them like leisure style, and miss A is the first group to buy Shirts, which is more formal and suitable for working people.

Clothing store operators will face all kinds of puzzles when they come in, such as choosing their favorite style, insisting on their taste, or should they choose the more fashionable products? Are they listening to the suggestion of wholesalers selling a certain style, or just picking their favorite colors? Are they buying goods in the nearby wholesale market, or in the more famous market in the field? These problems, from the beginning of the business, always test the investors of the shops. They seem to have entered a great labyrinth. Every exit seems to have hope, and each exit is as good as the future.

Training the eyes of the selected goods

In the experience of purchasing, miss B of Shunde is a master.

Her small shop is located in a small commercial street in Daliang's high road. In the past 5 years, this location is not a good clothing store. It can bring her nearly 10000 yuan of income every month. Now she is the owner of 3 clothing stores, and her clothing sales career is thriving.

Now, miss B has handed over the power of the clothing store to her sister. Her sister has been in charge of the management for more than two years, and the customers are very fond of letting her sister help to pick the clothes. But miss B still can not hand over the clothes shop. The reason is that her sister's eyes still need to be trained on the purchase.

The ancients said that ten years of grinding a sword, and the sword must shake the heaven and earth, and miss B can be said to be a 5 year practice.

Miss B runs a bulk store. The clothes, shoes and bags of the shop are all cleaned up by her from the wholesale market. She says that the clothes are "right" and the business is good. Otherwise, they will not sell the clothes if they are familiar with customers.

When it comes to the difficulty of purchasing, miss B has learned the skills of selecting goods quickly, accurately and ruthlessly. Only in this way can we pick up the right products and minimize the cost of purchase.

As a result of business prosperity, miss B has to enter 3 times a week. Every time it is about 6 o'clock, it will take a bus from Shunde to Humen, Dongguan. After arriving at Humen at about 8 o'clock, the car will rush to the wholesale store. It is often necessary to scour for ten thousand or twenty thousand yuan from several stores in just 4 hours, then take the 12 point long-distance direct train to Shunde.

Miss B said that she was able to purchase accurately, which mainly achieved three points:

One is to grasp the local market: what kinds of new products have emerged? What are the sales trends? How much is the stock? What is the price increase? What is the purchasing power? Generally speaking, there is a good idea.

The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.

Three, when purchasing, first turn to the market, compare the prices of various markets and wholesalers, because the wholesale situation of clothing wholesale is very much, often a commodity in a market of 20 yuan can be obtained in another market of 15 yuan, so it must be compared, and then proceed to implement the purchase.

Many people have a knowledge of clothing management, that is, they will not replenish their products only with new ones, even if they sell well, so that new products will continue to flow.

But miss B did not do so.

She never restocking a style because it is a hot - selling old style. Instead, she will seize the market demand and replenish the source quickly, and continue to sell to a weakening or the end of the sale.

Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits.

Once, she saw a new women's woolen coat. The style was very good, but she had never sold this kind of style before. She had no idea at all. She had advanced 5 pieces, and the result was sold out in a day.

The second time she boldly entered 40 and sold out in 3 days.

Later, every time she replenishment, she entered 30 pieces, and the sales momentum had been good.

Foreign trade costumes

Now, hanging in the streets of clothing stores, "

There are more and more shops, and foreign trade clothing has become the first choice for clothing stores.

The so-called foreign trade clothing refers to the domestic garment manufacturers according to foreign materials or foreign samples, domestic processing materials at the same time, after finishing the order of the remaining part of the tail cargo, including from fabric, specifications, color, see no small defective defective products, surplus or save cloth processing privately and foreign returned, but no residual "export to domestic sales" clothing.

This kind of clothing is very popular because of its favorable price, so many operators have put their eyes on foreign trade clothing.

There are many new products in the foreign trade clothing store of the main street, and the manufacturers do not really have so many foreign trade goods. How do these goods come from? According to the manager of a foreign trade factory, there are only two possible kinds of tail goods, one is defective goods, the other is that the factories use their own fabrics to make special domestic products, and the latter produces very large quantities.

Foreign businessmen and foreign trade manufacturers have a strict contract, foreign businessmen will strictly control the number of fabrics, although each batch of products are allowed to wear, but the excess fabric will normally be controlled under two sets, sometimes even a little.

Therefore, many of the so-called "foreign trade" products in the market are just imitation products produced by factories, most of which are exquisite workmanship.

Generally speaking, businessmen take pictures or samples of foreign famous brand clothes, ask domestic garment manufacturers to imitate them in batches, or after finishing their external processing, the domestic garment enterprises buy some low-grade fabrics, make a batch of them according to the original model, sell them to the sellers at low prices, and sell the various fake trademarks to the market.

Such products are still attractive to consumers. Many clothing stores and wholesalers have different opinions on sales, such as "single", "merchandiser" and "original list".

Nowadays, many clothing wholesalers sell the new brand of the popular brand in the market. The wholesale price is much higher than that of the similar domestic products, and the profit space is very large. A sweater from 15 yuan from foreign trade factory can sell 25 yuan or even higher on its own label.

Therefore, clothing operators must polish their eyes when they purchase goods, pay attention to observing the details of clothing, and prevent entering the fake "foreign trade garments" with high quality and high price.

Because of such a sophisticated ability to choose goods, miss B does not have to stay in Humen like other people, not only reduces the cost of goods purchase, but also has a higher turnover rate of new goods, and can attract customers to continue buying.

In this way, the styles of clothes in her shop have been refurbished quickly, which has made it difficult for other shops to catch up.

This skill of selecting goods is related to miss B's higher aesthetic standard of clothing, and more importantly, she is good at collecting fashion information.

The main methods she collected were listening, watching, visiting and checking.

"Listening" is to listen to customers' requirements for patterns and styles. On the other hand, it is to listen attentively to people's discussions on colors and styles; "look"; first, to look at the market situation inside and outside; the two is to watch fashion shows and clothing exhibitions on TV, and the three is to read information in newspapers and periodicals; and "visits" is to directly ask the wearers to sell their clothes; the "check" is to send letters or phone calls and follow up enquiries if they are not directly asked.

Once we have grasped information, we will seize time and purchase.

Identification method of foreign trade clothing

Look at the stitches.

The real foreign trade clothing is very demanding for stitches, and there are strict requirements for how many stitches per inch. Therefore, intuitively speaking, the stitches of real foreign trade clothing are uniform and fine, and fake goods often do not take so much consideration.

Look at accessories.

Sometimes, the true and false foreign trade clothing is difficult to distinguish from the fabric, it is necessary to see the accessories from a small point of view. Most of the accessories of the real foreign trade clothing are "customer supply", exquisite workmanship, with brand characteristics, such as zippers, buttons, small labels on clothes, etc. some of them also have the brand logo (logo). If the craftsmanship is coarse or the bulk of the clothes use the same buttons and other accessories, it may be a fake (fake foreign trade).

See if it is washed.

Most of the real foreign trade clothing has been washed in advance, so it is not easy to shrink, the handle is good, some harmful substances are also removed, and many fake products have not gone through this process, which is obviously different in the fabric's feel and perception.