2015 What Happened To The Spinning And Clothing Industry?

In 2009, the domestic sports brand realized the curve overtaking in the horse racing enclosure.

In 2010, the textile and garment workers were carefully cultivated in cautious optimism.

In 2011, the textile and garment industry entered the era of de warehouse and supply chain pformation.

In 2012, the M type social structure intensified, and online retail grew vigorously.

In 2013, the textile and garment industry entered a period of moderate growth. Some enterprises were looking for breakthroughs through integrating resources.

In 2014, the pformation of textile and apparel meets the Internet, and online and offline integration is accepted by mainstream fashion people.

In 2015, the textile and garment industry heard more words like "failure", "pformation" and "breakthrough", and the most difficult year was abused by financial media.

So what exactly happened in the textile and garment industry in 2015? What are the expectations for 2016 and the future?

Stop production, go bankrupt, run away, overcapacity

In 2015, excess capacity came from real estate.

The engineering equipment industry, the steel industry, finally spread to the textile and clothing and other manufacturing fields.

According to the survey statistics, the opening rate of the large weaving clusters has not reached full load since this year. The opening rate in most areas is hovering around 7, and the orders are few and scattered. The enterprises can only choose to reduce the start rate to relieve the pressure of stock and capital.

Data from the Ministry of consumer goods industry of the Ministry of industry and Commerce showed that from January 2015 to September, the number of households in the textile industry increased by 6.6%, while some of the textile enterprises chose to go bankrupt, or choose to run.

In the past 2015, April, Lining, XTEP's core suppliers, Yalong's clothing capital chain broke; in May, Dongguan's thick and thick garment factory owner ran away; the Shaoxing dyeing and dyeing giant went bankrupt in five oceans; Viske's women's wear boss ran away; in July, Malin Haydn costumes lost his boss; the East China textile giant Bao Li Jia went bankrupt; in 8 months, the Ji'nan national cotton factory was bankrupt, and the assets were auctioned publicly; Zhejiang Red Sword Group Co., Ltd. officially shut down; in September, Wenzhou City Chuang Ji Group officially declared bankruptcy.

The collapse of a large number of textile and garment enterprises is behind the strength of the market; and the solution to the problem of overproduction is inseparable from innovation.

Some enterprises have collected and analyzed the global trend through the Internet technology. They are closely linked with the systems and production links such as weaving, dyeing and finishing, SOP (standard operation specification) control and so on, to help enterprises achieve rapid creative pformation, quick proofing and quick order.

With the advantages of the Internet and new technology, the delivery speed of samples is increased, the risk of inventory backlog is reduced, and the "Internet + supply chain" pformation is realized.

The road is not easy.

At the end of 2015, the news of Zhou Chengjian, chairman of Metersbonwe group, was taken away by police. It seemed that there was no accurate statement.

For the time being, we will not discuss whether Zhou Chengjian has been taken away from the US and whether it is linked to the development of the US state. However, judging from the public financial statements, the performance of Smith Barney is not optimistic.

According to the first three quarters earnings report released by the United States of America, the company's revenue in the first three quarters was 4 billion 328 million yuan, down 7.8% from the same period last year, and the net profit attributable to ordinary shareholders of listed companies was 177 million yuan, down 178.12% from the same period last year. In 2015,

On the road of pformation, the United States went quite aggressively.

From multi brand strategy to one city one store O2O experience shop, and then to the "fan" Internet tide platform, as well as the layout of intelligent manufacturing, every step of the US state seems to be walking on the drum of the industry development, but every step is not going smoothly.

Objectively speaking, the United States does not lack the spirit of innovation, but it seems to be lagging behind in the early stage of entrepreneurship.

Boston has also experienced the pain of pformation.

In 2015, Bosideng shut down and net profit was the best in history.

As of March 31, 2015, Bosideng's annual report shows that the number of outlets is as high as 5053. As of the 2016 fiscal year in September 31, 2015, the report shows that the net profit of Boston is reduced by 48.29% compared with the same period last year.

As an old down garment enterprise, the king of category of feather and down has not gone smoothly in the process of pformation.

About Bosideng spun friend net has written before the article "inventory five consecutive years of increase, Bosideng is still" winter "analysis and elaboration, here do not repeat.

However, at the end of 2015, Bosideng and South Korean enterprises jointly launched the domestic uniforms market, which could be regarded as another horn of Bosteng pformation.

We will wait and see how effective this pformation is.

In addition, in the pformation of anxiety, and BELLE, Lining and other well-known enterprises.

Once a company is in a leading position in a subdivision field, it is bound to find new breakthroughs to pierce the inherent ceiling.

The process of breaking the ceiling itself is a trial and error process. There is no ready mode to refer to. It requires the entrepreneurial spirit of adventure and innovation to lead.

Similarly, only through pition anxiety can enterprises win a new round of growth.

Return of store value

It should be in 2012, Ma Yun said: "the traditional retail industry and the Internet competition, like in front of the machine gun, Taijiquan, Shaolin boxing is no difference, a shot of you collapsed."

Since then, there has been a popular theory of declining entities on the Internet.

However, in 2015, Alibaba invested in Suning, bought Yintai, and Jingdong joined Yonghui. The value of the entity store was valued by Internet companies. Ma Yun himself hit his face with a bang.

According to Accenture consultancy survey, there is a sign of "return to the physical store" in China's consumer market.

According to 2015 data, the proportion of consumers who planned to shop more through physical stores climbed from 18% in 2014 to 26% in the future, and 93% thought that physical store shopping was "very convenient / convenient".

Textile and garment industry started from the electric business and began to march to the offline stores.

The Internet apparel brand has begun to fully lay out the offline retail network.

He said he plans to set up 10000 stores in China within 5 years.

In the first tier cities, the mode of direct operation is adopted; in the two or three tier cities, fans are recruited to open franchise stores, and the new O2O business mode is created through fans communication and marketing.

In addition, the same brand of Internet brands has opened a more than 200 square meter shop in Wudaokou, Beijing. "The main experience is brand experience. In the shop, we have opened a book bar. We will consider the development of the offline industry in the future. But the shop's mode is ShoppingMall or mall counters, and then we will make plans according to the needs of the market and customers."

According to the plan of Tang Dafeng, the founder of the company, the shop under the broken silk line is "only when we make profits, will we open second homes and then open one family."

The end of the flow bonus period, the inherent natural flow of physical stores is becoming

Xiang Bo Bo in the eyes of enterprises.

The return of physical stores in 2016 and even in the future is a point that textile and garment industry should pay attention to.

Listing tide and integration of industry and Finance

In 2015, IPO was restarted, and the clothing industry has daily fashion, land fashion, Mass Phil fashion, La Natsu Bell costumes, Hsing ho shares, Zheng Zheng fashion, Taiping bird fashion dress, Tian Zhuang fashion shoes industry, Hasen commerce and other women's footwear enterprises and costumes, underwear, mother and baby businesses such as song Li Si, red dragonfly, Hui Jie share, blonde Rabbi, ready to list or have been listed successfully. In 2016, the field of women's wear will be faced with fierce competition for talent, competition for channels and marketing.

The enterprises that have not entered the capital market have gone into the capital market, and have begun to take the road of integration of production and melting.

La Natsu Bell 200 million shares seven grid.

Nine Mu Wang invested 12 million US dollars in Korea's clothes house.

Hundred round pants industry acquisition cross border links, cross the cross-border electricity supplier field.

Hongxing Erke investment company invested in the construction of the AI venture accelerator.

YOUNGOR invested 16 billion 467 million yuan in CITIC shares.

In search of special investment, he invested 324 million yuan in strategic investment in sinomi group.

You invest in sports vertical media tiger sports, and both sides set up domain capital to invest in industry.

The Pathfinder and Han Du Yi house cooperate to build outdoor brand Incubation Platform and outdoor international brand operation platform.

Founded by Vc firms, it has invested in small apple networks, Renren technology, village banks, small fish gold clothing and other enterprises. Besides, the news bird group also bought Jim brothers to help customize the clothing market.

The seven wolves invest in multi metre music, set up Hua Yi Fashion Fund, and focus on investing in lifestyle and consumer culture related lifestyle industries.

He invested 330 million yuan in acquiring L&P Cosmetic 10% shares and shares star wardrobe and capital increase as a feather minister.

At the end of the year, Anta launched three acquisitions to acquire FILA, South Korea, Thailand and Taiwan three places to manage the overseas market; acquire Sprang Di, layout the entry-level outdoor user market; acquire Desanto, and layout the high-end outdoor user market.

With the growth of enterprises and the maturity of the market, entrepreneurs change from brand marketing to integration of industry and finance.

Capital surges and set off another round of investment mergers and acquisitions.

Towards the capital market, enterprises become public companies, are conducive to brand communication, enhance public awareness and trust in enterprises, attract more talented people, and on the other hand, go to capital market to capitalizes on the advantages of capital, optimize the allocation of resources, and provide impetus for the pformation and upgrading of enterprises. This is also a direct impetus for enterprises to actively embrace capital.

The arrival of the intelligent age

In recent years, retail business has sprung up business models such as O2O and C2B, but these are micro innovations of channel and supply chain, and the innovation of manufacturing industry is not common in the upstream of supply chain.

When industry 4 meets the Internet, the textile and garment industry and retail industry start the intelligent linkage mode, and business breeds a new round of innovation.

In November 2015, Hong Kong shares raised 1 billion 960 million yuan, of which 18.1 billion will be used for intelligent red bean construction project.

Intelligent red beans include intelligent design, intelligent products, intelligent supply chain system, intelligent SPA system and intelligent management system, such as the five major systems.

At the same time, Hong Kong stock also plans to use 3 years to carry out intelligent pformation of existing stores and new stores in the future, and build 2190 smart stores nationwide.

Including the introduction of RFID technology, combined with intelligent Wi-Fi and iBeacon4 equipment, to realize the comprehensive and automatic real-time collection of business data of clothing retailers, and promote the pformation of traditional shop functions from sales to comprehensive experience.

Intelligent age, intelligent supply chain, and smart stores and smart wearable.

In 2015, seven wolves have been installed in some direct stores to promote 3D fitting glasses.

After fitting the human body scanning model, the fitting mirror can be used for virtual fitting. By clenching fist and moving up and down, you can see different styles of clothing, and you can quickly change your clothes when you extend your palms for a short time.

In the 2016 spring summer New York fashion week, which opened in September 2015, Intel joined Chromat, the sportswear designer of architecture, to launch two "responsive clothing".

These two smart clothes can make use of the human body's physiological signals such as heartbeat and body temperature collected by sensors, and through the shape memory alloy integrated in the clothes to pform the clothes, greatly improving the convenience of the wearers.

We can see that the textile and garment industry in 2015 has gone through a variety of "miserable" and can not afford to stop production and go bankrupt. The pformation path is not easy to go. However, the regression of physical shop value, digital workshops, smart wear, intelligent sorting system, three-dimensional storage system, 3D fitting clothes and smart stores will also indicate a certain direction for the future of the textile and garment industry.

What is clear is that this is a time of change. Who will embrace reform and who will create and lead the future.