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How To Use Color Elements In Fashion Display

2016/5/22 22:20:00 32

Clothing DisplayColor ElementsBusiness Strategy

Color is very important for clothing display, good color matching, attracting consumers' eyeballs, increasing sales volume and raising profit feedback.

Gorgeous or deep color can enhance the sense of volume and weight of the store. If the 1/3 of the wall is thick, it will be stable and dignified. It is more suitable for the dignified and serious shopping mall.

Function of color

To help complete the whole concept plan; to express the designer's idea and store style; to harmonize the whole storefront atmosphere; to integrate and collate the whole design function; to have the function of distinguishing different contents and purposes.

The color of a commodity depends on its influence of solid color and light source. Therefore, the color of merchandise is also related to lighting.

Two, the role of color

Different colors make people feel differently.

warm tone

It will generate passion, brightness, liveliness and so on. Cool colors will bring about feelings of peace, tranquillity, stability and negativity.

In addition, in terms of color usage habits, some colors are warm and cheerful.

atmosphere

Some colors are passive and indifferent.

These will be different due to different customs and habits, so we should also pay attention to and make use of them when formulating color schemes.

Bright colors, bright colors, will appear lively, light and bright, with a bright and low color, that is, dark colors, which will create a sense of calm and steady.

Purity is the saturation of color, and the difference of purity will cause different feelings of simplicity or ornate. Generally, low purity color will produce a sense of simplicity and elegance. Otherwise, it will feel gorgeous and warm.

  

Three.

color

Creating atmosphere

Color design is first of all to serve the creation of store atmosphere, and the color can do this depends on its perceptual characteristics and rich expression.

People are very sensitive to color.

Stable color feel can make customers feel comfortable buying, but should pay attention to: ceiling, wall, floor color best best thick and light match, store will appear vigorous but not make people feel depressed.

It is decorated with color with a sense of volume and weight. It is suitable for men's clothing store.


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